Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, has been recognized as a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024. The report assessed providers on various factors including vision, workflow capabilities, and customer feedback. The Outreach platform received the highest possible scores across 14 criteria including: Vision, Innovation, and Roadmap.
Outreach enables sales teams to design, execute, analyze, and improve buyer and customer engagements. “Outreach is laser focused on continuously delivering innovation and value to our customers. We’ve created our leading revenue orchestration platform through deep partnerships with our customers to ensure they achieve their sales execution goals,” said Ali Jawin, Head of Global Marketing at Outreach. “We will continue to push the industry forward as we build for the evolving workflows of modern sales and revenue teams across the customer lifecycle.”
The Forrester Wave™ recognizes Outreach for its “reimagined engagement experience.” The report says, “Its advanced workflow offers advantages that expand beyond engagement into critical revenue orchestration areas such as AI-optimized workflows, proactive guidance, trained triggers, and a thriving ecosystem of third-party integrations.” Outreach received the highest possible scores in the Prospecting Workflows, Buyer Collaboration, Opportunity management/planning, and Account Planning criteria.
The Forrester Wave™ notes “Outreach is a strong fit for enterprise companies looking to develop advanced engagement capabilities with a vendor willing to partner to meet their future needs.” With the highest possible scores across the Advanced Security and Compliance, Range of Analytics Insights, and Third-party Ecosystem criteria, “Outreach’s workflow capabilities allow companies to create sophisticated cadences that can be linked, automated, and assigned to multiple users.”
Outreach leads the category in its vision to align workflows for sales, account management, and customer success in a single system. Innovating across the customer lifecycle has only increased as the company released a number of new features in August to help revenue teams improve customer retention and expansion workflows.
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