Meltwater, a global leader in media, social and consumer intelligence, continues to strengthen its footprint in APAC with strategic appointments to its leadership team and the launch of innovative solutions.
Key senior appointments
Josh Drasta has been appointed as the Enterprise Sales Area Director for Meltwater APAC, bringing over a decade of experience in sales and partnerships at companies such as Digimind, Google and Isentia. He was also previously part of Linkfluence, which was acquired by Meltwater in 2021, and is deeply familiar with Meltwater’s capabilities and solutions.
In her role as Head of Talent for APAC, Alexandra Feig will lead a dynamic team focused on designing and executing innovative recruitment processes, strategies and best practices. Prior to joining Meltwater, she led Zendesk’s APAC talent acquisition efforts and held senior talent acquisition roles at Indeed and EssenceMediacom.
Chris Hackney has been appointed Chief Product Officer for Meltwater. With over 25 years of experience in the technology sector, Chris has successfully built several pioneering companies, has a strong history of fostering innovation and growth in B2B Software as a service (SaaS) companies and held executive positions at Cision and Trendkite, as well as Mercury Healthcare and AI Guardian. In his new role, Chris leads the strategic direction, expansion and operation of Meltwater’s product portfolio.
Since his appointment, Meltwater has unveiled a series of major product innovations and partnership announcements, setting new standards for industry excellence and driving the future of AI-powered solutions.
In keeping with its vision of unlocking insights from data, using AI, Meltwater’s consumer intelligence solution was used to deliver detailed insights into the Paris 2024 Olympic Games. Visual analytics and social listening were used to analyse how sports brands resonated with audiences and how performance of selected athletes drove their visibility.
“We have seen significant growth this past year in key markets like the Philippines, Australia, China, and Japan and AI continues to present a tremendous opportunity for Meltwater in the APAC region,” said David Hickey, Executive Director Asia Pacific at Meltwater. “Our early investment in AI has led to the development of the latest generative AI capabilities, enabling our customers to unlock the full potential of online data without the need for technical expertise. We look forward to building on this momentum and rolling out more innovations that provide greater value, empowering organisations of all sizes to make better data-driven business decisions.”
Accelerating AI-fueled growth with new product innovations
Partnering with Microsoft for the new Meltwater Copilot
Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
Meltwater Copilot is a next-generation communications assistant built on Microsoft’s technology stack — including Microsoft, Microsoft Azure OpenAI Service, Microsoft 365, and Microsoft Copilot for Microsoft 365 — that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.
Debuting with a Meltwater Copilot App for Teams and extension for Copilot for Microsoft 365, this collaboration leverages leading AI technology from both Microsoft and Meltwater to unlock the power of Meltwater’s leading global data set, which processes more than a billion pieces of information each day.
Setting a global standard in brand protection with CYFIRMA
Meltwater has partnered with CYFIRMA, a leader in AI-driven threat intelligence and digital risk protection, to revolutionise brand protection and digital security. This integrated solution combines Meltwater’s AI-powered media and social intelligence suite with CYFIRMA’s DeCYFIR, the industry’s first external threat landscape management platform, to offer a comprehensive approach to monitoring and mitigating risks. Organisations can now have enhanced visibility into potential threats across various digital environments, empowering them to proactively safeguard their brand and make informed decisions in our increasingly complex digital landscape.
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