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Adtech

the COOL company Strengthens Market Position Acquiring ADventori

Comments Off on the COOL company Strengthens Market Position Acquiring ADventori
the COOL company

the COOL company — parent company to a growing collection of brands on a mission to create a better experience for everyone in the advertising ecosystem — announced its acquisition of ADventori, a renowned French company specializing in Dynamic Creative Optimization (DCO) technology.

Coming hot on the heels of the COOL company’s comprehensive rebrand announcement last week, this strategic move marks another significant step in the COOL company’s expansion strategy, having recently acquired other innovators in fields such as franchise-marketing, connected TV (CTV) attribution, and more.

This technology, which is becoming increasingly essential for advertisers, allows ADventori clients to GET PERSONAL — creating a curated experience that is honed to connect with individual customers online.

“Many people in our industry understand either the business side or the technical side of adtech.  There are few executive powerhouses in our industry that understand the business side, the depth of the technical adtech ecosystem, and where the industry is headed.  Pierre-Antoine and the ADventori team are absolute geniuses.  That is reflected in what they have built in ADventori and how they have been able to empower amazing brands like Disney, Airfrance, Hyundai, Mcdonalds and many others. Joining forces with ADventori is like bringing together the best Jedi knights from StarWars and the greatest swordsmen from Game of Thrones onto one team.  What we can do together will be dynamic!” said Zack Dugow, Founder and CEO of the COOL company.

ADventori is widely recognized for its innovative Creative Management Platform (CMP), and Dynamic Creative Optimizations, which empower advertisers to create personalized and impactful advertising campaigns across digital channels, while reducing creative costs thanks to automation and AI.

Their advanced technology enables tailored ad experiences that resonate with audiences on a deeper level, which was one of the driving forces behind this acquisition — and part of a steady progression as the COOL company assembles a complete, vertically-integrated enterprise.

A short timeline of this growth includes:

  • 2020: the COOL company acquires Squawk-It, an online commenting platform that has evolved into the flagship COOL Comments product.
  • 2021: the COOL company acquires OKO Digital, a UK leader in web monetization since 1996.
  • 2023: Balihoo, the leader in hyperlocal online marketing for franchise businesses, joins the fold.
  • 2023: A recent addition, COOL Media (formerly Insticator Australia) is an industry leader in CTV attribution.

Each of these acquisitions empower the COOL company with more reach, flexibility, and crossover service offerings, bringing endless possibilities to a wider customer base: as Balihoo’s franchise clients team up with COOL Media’s CTV offerings, or publishers utilizing OKO Digital for monetization take advantage of Insticator’s user-engagement products.

The integration of ADventori into this ecosystem is expected to foster additional, powerful synergies among these brands, unlocking new opportunities for innovation and client growth.

“We see tremendous potential for synergies among our brands,” added Pierre-Antoine Durgeat, founder of ADventori. “The marriage of ADventori’s personal approach with, for example, Balihoo’s franchise clients and COOL Media’s CTV offerings will enable us to offer comprehensive solutions and superior results for our clients.”

Founded in 2009, ADventori has established itself as a key player in the digital advertising industry, serving a diverse clientele — including such heavy-hitters like Coca Cola, Air France, Renault, and Disneyland. This personalized experience allows advertisers to make precise adjustments to their messaging on the fly, creating better ads with a greater impact.

“We’ve met our clients’ needs by offering non-intrusive ads with better messaging,” Durgeat said, “With our technology in play, we are able to give viewers fewer ads that work more-effectively, leading to a better viewing experience at home, and better conversions as well.”

“This goal dovetails perfectly with the COOL company mission of a better experience, and we’re excited at the ways our brands will reinforce and fuel one another in the coming months,” Durgeat added.

The acquisition of ADventori brings exciting new opportunities, and both teams are working collaboratively on integration plans to ensure a seamless transition for clients and partners. For more information about the COOL company and its acquisition strategy, please visit cool.co.

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