Flaunt has launched the first-ever service-as-software loyalty offering for Shopify merchants, making the formal announcement over the weekend at Revision Skincare’s annual Elite Retreat event in Dallas. With the launch, Flaunt introduces a truly unique solution to help Shopify merchants combat rising customer acquisition costs with creative retention strategies and profitably-designed loyalty programs.
Already serving brands like Revision Skincare, PepsiCo, and Barefaced (which attributes a 17% growth in net sales to its partnership with Flaunt), Flaunt now positions itself as the alternative to incumbent loyalty software-as-a-service (SaaS) tools that historically lack the flexibility and capability to design, power, and manage programs that drive true incremental impact. More specifically, Flaunt customers can expect:
- Expert-Designed Loyalty Programs: A program’s incentives structure is one of the most important factors in determining its success and profitability. Flaunt’s customers enjoy peace of mind knowing their programs are architected by a team of Certified Loyalty Marketing Professionals, who ensure they are both visually appealing and offer compelling rewards, while also delivering profits to the brand.
- Incremental Impact: For savvy marketers that question whether loyalty programs drive engagement and purchases that would not have otherwise occurred, Flaunt offers multiple platform features that set it apart. For example, Flaunt helped Barefaced drive its highest monthly sales of all-time with one-to-one, limited-time offers, personalized using Flaunt’s software and data science expertise. Flaunt has also helped Barefaced achieve a 90% returning customer rate and double its volume of customer reviews with “Challenges” – a feature enabling brands to create and deploy campaigns that drive and programmatically nudge customers to complete a series of purchase and engagement-based tasks to earn rewards.
- Fractional Loyalty Management Services: Flaunt complements the solutions above with fractional loyalty management services and comprehensive ROI measurement that reports on program profitability in three different ways. These services, from strategic consulting to hands-on program management and creative support are offered as part of one monthly rate.
AI is also a major part of the equation, but in a world of new AI SaaS tools integrating with OpenAI’s ChatGPT, Flaunt is doing things differently. For example, Flaunt leverages AI to enhance and expedite its loyalty management services, like analyzing social and user-generated content, customer feedback, and generating personalized offers. This approach helps reduce overhead, enabling merchants to access a 10x loyalty program at a cost comparable to traditional solutions.
Connor Kelley, Flaunt CEO, says, “We are a team of former consultants, focused on helping marketers grow profitably. We believe that the solution is helping marketing teams do much more with much less. Hiring Flaunt is like hiring a marketing platform plus a data scientist, loyalty specialist, and team of engineers who are maniacally focused on increasing your sales and profits. Our goal is to empower Shopify merchants with loyalty programs that not only engage and retain customers but also drive significant business growth through smart, data-driven strategies.”
Jordan Harper, CEO of Barefaced, shared of her experience with Flaunt: “Thanks to Flaunt’s loyalty platform we have been able to take our community brand experience to the next level, delivering more value and impact for customers with personalization.”
Michael Sabbia, CMO of Revision Skincare, also added, “We couldn’t be more excited to have partnered up with Flaunt and to have them debuting their new service-as-software model and offering at our Elite Retreat event.”
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