CleverTouch Marketing, Europe’s leading marketing technology consultancy and Percolate, the premiere Marketing Orchestration solution for Enterprise business, today announced a strategic partnership to further support enterprise organizations to create and execute their marketing strategy.
The partnership between Percolate and CleverTouch Marketing brings together market-leading enterprise software and MarTech consulting services to provide end-to-end marketing strategy support, from campaign development and planning, through to integrated campaign execution and reporting.
Enterprise marketing departments often operate with disparate processes and technology, which means marketing execution is too slow and difficult to analyze. Investment and adoption in marketing technology have exploded over recent years, today there are more than 8,000 vendors and the chaos of over deployment and underutilization is the new norm. The smart marketing departments of today are looking to simplify with an integrated approach and process for marketing strategy development and execution.
CleverTouch Marketing brings over 10 year’s expertise in marketing strategy execution utilizing marketing technology platforms and the partnership will provide Percolate customers strategic support in their campaign development, execution, and reporting.
Nick Trower, VP at Percolate added that “Percolate has ambitious plans in EMEA. To support our growth objectives, we required a strategic partnership with a marketing technology consultancy to support our customers from campaign development through to execution. We chose to work with CleverTouch Marketing exclusively in the UK and parts of EMEA, because of their reputation in the market and their capability in helping enterprise organizations implement and optimize marketing technology. We are looking forward to providing our joint customers with a seamless end to end experience to support their marketing strategy, campaign development, and go-to-market execution.”
CleverTouch Marketing is Europe’s leading marketing technology consultancy, supporting over 450 of the world’s largest and most ambitious brands with their deployment, adoption, and optimization of marketing technology. CleverTouch is Marketo’s inaugural International Partner of the Year, a top 20 global Salesforce consulting partner, B2B Marketing’s Marketing Technology Consultancy of the Year 2019, a Sunday Times’ Top 100 Best Company to Work for and Percolate’s first strategic partner in EMEA.
Percolate is an Orchestration Hub that gives marketers the power to control all aspects of the marketing lifecycle. Percolate provides solutions to introduce visibility into the marketing process, improve coordination of work, and effectively creating marketing campaigns and content.