Stran & Company, Inc. (“Stran” or the “Company”) (NASDAQ: SWAG; SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, announces that it has expanded its sales leadership with the addition of Nick Kiefer as Executive Vice President of Sales and Michele Pytlinski as Senior Vice President of Client Strategy.
“We are excited to add these two promotional products industry veterans to the Stran leadership team, who collectively bring decades of industry sales experience to Stran,” commented Andy Shape, Chief Executive Officer of Stran. “We believe we are at an inflection point for Stran, given our strong organic growth and successful completion of several recent acquisitions. Our goal is to build on this foundation and we believe these industry pros will enable us to better capitalize on significant opportunities within the market. Nick and Michele have successful track records implementing strategic sales strategies to further customer penetration and growth. We are proud to expand our sales team and look forward to their contributions to Stran.”
Nick Kiefer added, “I believe Stran is positioned incredibly well in the promotional products industry. There is a huge opportunity to gain industry market share, and one key to achieving this includes cultivating our existing talent and providing them with the resources and support to maximize their success. I’m incredibly confident in our abilities and look forward to working with the team to help unlock our full potential.”
Nick Kiefer brings over fifteen years of experience within the promotional products industry. Most recently, Mr. Kiefer served as Chief Sales Officer at ePromos Promotional Products, a promotional products company ranked 27th on the 2023 Top 40 Distributors list published by Counselor, the magazine of The Advertising Specialty Institute®. He started at ePromos in 2017 as the Vice President of Sales and was ultimately promoted to Chief Sales Officer in 2020. Mr. Kiefer began his career within the industry in 2007 at Touchstone, where he developed a multi-million-dollar book of business and in 2015 transitioned into sales leadership becoming the Vice President of Sales responsible for field sales, inside sales, recruiting, training, and onboarding.
Michele Pytlinski brings over a decade of experience in the promotional products industry, most recently serving as Vice President of Enterprise Sales at ePromos. Ms. Pytlinski brings proven expertise in leading multiple client relationships and developing strategic goals that result in business performance optimization.
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