Moses Znaimer, ZoomerMedia Limited Founder and CEO, announces the acquisition of the digital marketing agency TitusOne Inc., including its software IP Hosted Video Platform. TitusOne specializes in growing digital audiences, magazine subscribers, television viewers, radio listeners, and CARP members through search, social media, and creative content strategies.
The aggregate purchase price of $1.42 million is comprised of cash and a promissory note. TitusOne Founder Dustin Titus will continue as President of TitusOne and also become ZoomerMedia’s Chief Digital Officer, a position currently held by Omri Tintpulver who is ZoomerMedia’s Chief Operating Officer. TitusOne will become a division of ZoomerMedia Limited.
Said Moses: “I’ve long held the view that when it comes to key functions “in house” talent is better than outsourcing, with very few exceptions. With our recent acquisitions of blogTO, DailyHive, Ludwig-Van.com, and The Peak, plus EverythingZoomer.com, our digital revenues have increased from $2M to $24M, and the size of our digital audience is now unmatched in Canada. As we continue to grow this audience, as well as those of our existing television, radio and print properties, it became clear that digital marketing should be one of ZoomerMedia’s core competencies, not only for our own brands, but also for our various clients.”
Said Dustin Titus, Founder and President, TitusOne: “Seven years ago, titus/one embarked on a partnership with Zoomer Magazine and CARP to grow their subscriber and membership bases. Since then, we’ve helped craft digital strategies for VisionTV, ONETV, The New Classical FM and Zoomer Radio. I’ve long respected Moses as a media entrepreneur and innovator, and I’ve become a big fan of his brands. I was especially excited by Moses’ recent aggressive digital expansion, so when he approached me with the idea to acquire titus/one, I knew that it was the right opportunity. I believe in ZoomerMedia’s new direction and the future of the company.”
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