Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud and improve data quality and security for the market research industry. All Forsta customers using Cint will receive access to this secure environment, where ghost completes (also known as link jumpers) are expected to be effectively eliminated, by the end of June. This collaboration with Cint will eradicate a costly challenge and raise the standard for data quality in market research as a whole.
“Ghost completes have been an issue in our industry. This technology helps us reduce fraud and increase security,” said Oscar Carlsson, Chief Innovation Officer at Cint. “With Cint and Forsta’s technology directly connected via this server-to-server (S2S) integration, market researchers can expect high-quality sample to help them produce accurate research with ease.”
Ghost completes occur when there is a false record of a respondent completing a survey that they have not actually completed. With ghost completes effectively eliminated, market researchers will benefit from a healthy and secure sample flow to their surveys. Panel suppliers will also benefit by avoiding distributing incentives for ghost completes.
“For the last 25 years, Forsta has supported insights professionals with best-in-class technology to collect and report market research data. Our investment in this technology represents continuation of that commitment,” said Tobi Andersson, Managing Director for Forsta. “With Cint as our first non-exclusive partner, we’re thrilled to be bringing our market research customers the peace of mind that their time and resources spent on surveying panelists are producing quality data that drive intelligent insights. We’re excited to bring this technology to the broader market research industry in the long term.”
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