Equilar, the leading provider of corporate leadership data solutions, today announced the appointment of Peter MacDonald, a highly seasoned tech executive, to the Equilar board of directors. He brings a wealth of experience managing cloud partnerships and overseeing business development efforts at top tech companies, including Snowflake, the Data Cloud company, and Microsoft.
In 2020, Equilar launched ExecAtlas, a platform developed for organizations navigating the complexities of B2B sales to drive increased engagement with C-suite decision makers and new business opportunities. Since the launch, Equilar has also partnered with several industry leaders, including Snowflake, to provide data feeds by connecting their networks to the Equilar database of more than 400,000 public companies, two million executive profiles and 100 million person-to-person connections to boost business development efforts.
“We’re excited to appoint a seasoned, well-rounded executive like Peter to our board and leadership team,” said David Chun, CEO and Founder of Equilar. “As we continue to grow our ExecAtlas product offering, Peter’s successful track record of building strategic partnerships and accelerating business opportunities at some of the largest companies will prove to be a valuable asset for us going forward.”
MacDonald currently manages cloud partnerships with AWS, Google, and Microsoft, and oversees the corporate business development function at Snowflake. For over a decade prior, MacDonald led business development for Microsoft’s search and advertising business and worked on a number of Microsoft’s mobile initiatives.
“I am delighted to join the Equilar board and help take the company to new heights,” said MacDonald. “Equilar has developed several industry-changing products and solutions for the last 23 years. There is tremendous growth potential with Equilar’s latest sales enablement solutions and I look forward to being part of the company’s future during this exciting period in its history.”
MacDonald has also held a number of executive positions at various organizations including Yahoo, Netscape, the Boston Consulting Group, and the National Academy of Sciences. MacDonald is a graduate of the Graduate School of Business at Stanford University and Dartmouth College.
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