Mobiquity Technologies, Inc. (Nasdaq: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technologies, is excited to announce the completion of a financing that will assist in funding the launch of its new and innovative Platform for the Publishers. Spartan Capital Securities, LLC acted as sole placement agent for the transaction.
Due to the much publicized changes to Privacy Laws (GDPR & CCPA) along with Apple and Google’s removal of Identifiers, the Company will be launching a SaaS Platform focused on the AdTech Publisher ecosystem. Publishers are facing two big issues: increased costs due to privacy compliance rules and decreased revenue, due to the lack of audience targeting.
CEO Dean Julia said, “We believe there is a major paradigm shift occurring in the market and the timing is perfect for the product we are introducing. User data and the intelligence to use it must shift from residing on the demand-side to residing on the Publishers side. Publishers must own their first party data and manage their audiences in-house. Irrespective of whether a publisher chooses to work with us or not, they need to find a solution that allows advertisers to buy directly from them.”
Mobiquity’s Publisher Platform provides:
- A Consent Manager so Publishers can be assured that they are meeting all Privacy requirements with their data collections
- An Audience Builder to build detailed Targeted Audiences from their 1st party data
- A Direct Purchase Interface to increase revenue from direct advertiser sales; and
- An Inventory Enhancer to enhance Publisher supply with compliant audience Meta-tags.
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