4BY4, a leading AI-driven content solution company, has announced its participation in the upcoming 2025 NAB Show (National Association of Broadcasters Show) taking place from April 5 to 9 in Las Vegas, the world’s largest exhibition for broadcasting and media technology.
As part of its global outreach efforts, 4BY4 will be featured at the 8K Association booth, showcasing PIXELL, its AI-powered video optimization solution designed to help broadcasters, content providers, and media platforms significantly reduce storage requirements and bandwidth consumption — all while maintaining exceptional visual quality. By optimizing video files for efficient delivery, PIXELL enables smoother streaming experiences and improved content distribution efficiency.
Marking its first appearance at NAB, 4BY4 aims to engage with the global broadcasting, content creation, and media distribution markets. The company will present its comprehensive PIXELL lineup, including newly expanded on-premises hardware solutions designed to meet the specific needs of broadcasting equipment providers.
4BY4 will be featured at the 8K Association booth (W3942), showcasing its membership with the global industry group dedicated to advancing the 8K ecosystem. This collaboration underscores 4BY4’s commitment to delivering high-quality video enhancement solutions to meet evolving industry demands. PIXELL is an AI-powered video enhancement solution that rapidly upscales content to 8K ultra-high-definition quality while reducing bitrate by over 50%, improving both visual fidelity and distribution efficiency.
At NAB 2025, 4BY4 will showcase:
- SaaS and API solutions for seamless cloud integration
- An expanded lineup of on-premises hardware solutions equipped with built-in GPU or NPU chips for direct deployment on clients’ in-house servers
- Live demonstrations highlighting PIXELL’s capabilities, including:
- Upscaling FHD (2K) or 4K content to 8K for enhanced visual fidelity
- Reducing bitrate without compromising quality for improved efficiency in storage and distribution
Seongwan Bae, Head of PIXELL Business at 4BY4, stated, “Our expanded product lineup now caters to a broader range of clients — from major broadcasters and studios to smaller production teams and freelance creators. With growing interest from international markets, we’re actively pursuing new partnerships and sales opportunities during NAB to expand PIXELL’s global presence.”
The 8K Association booth (W3942) will be located in the West Hall – Futures Park within the Las Vegas Convention Center (LVCC).
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