The lingerie market is expected to grow by USD 20.90 bn from 2021 to 2026, progressing at a CAGR of 4.77% during the forecast period, according to Technavio. The market is fragmented, and the degree of fragmentation will accelerate during the forecast period.
The lingerie market report covers the following areas:
- Lingerie Market size
- Lingerie Market trends
- Lingerie Market industry analysis
Lingerie Market 2022-2026: Segmentation
- Distribution Channel
- Offline
- Online
- Geography
- APAC
- North America
- Europe
- MEA
- South America
Regional Market Analysis
During the forecast period, 41% of the market’s growth is expected to originate from APAC. China and Japan are the key countries for the lingerie market in APAC. Moreover, market growth in this region will be faster than the growth of the market in MEA, Europe, and North America.
The increase in disposable income of people is leading to positive growth of the lingerie market globally. The westernization of buying habits and changes in lifestyles of women, particularly the working women, has led to a significant growth in the market in focus. In addition, fashion trends and product customization will facilitate the lingerie market growth in APAC during the forecast period.
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Key Vendors and Vendor Strategies
Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp. are a few of the key vendors in the lingerie market. Vendors are deploying organic and inorganic strategies to compete in the market.
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Key Market Drivers
Our analysts have extensively outlined the information on the key market drivers and their impact on the lingerie market.
- Growing online sales of lingerie: One of the key factors driving the lingerie market growth is the growing online sales of lingerie. The revenue generated by the global lingerie market has increased gradually. It is expected to grow further during the forecast period. The growth is attributed to the rising product awareness through promotional campaigns on social media platforms, such as Twitter, Facebook, YouTube, and Instagram. The online sales and visibility of products are further being enabled significantly owing to the rise in Internet and smartphone penetration and customer engagement practices adopted by lingerie vendors (through their web portals and third-party online sellers).
To know about a few other market drivers, trends, and challenges.
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Lingerie Market 2022-2026: Key Highlights
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will assist lingerie market growth during the next five years
- Estimation of the lingerie market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the lingerie market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of lingerie market vendors
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