Marketo by Adobe is all set to be listed as a top Marketing Automation Software, by making it to the list of 50+ software for evaluation by 360Quadrants. The marketing automation software by Adobe, Marketo is known for developing scalable marketing campaigns that are meant to be executed across the channels of marketing for the purpose of personalizing engagement with prospective clients. The martech news community congratulates Marketo for showing resilience and quality in its offerings.
Marketo seeks and identifies the best potential customers and then executes marketing campaigns accordingly in order to nurture them. Marketo allows stakeholders to monitor the way different campaigns progress as well as it also generates scheduled reports which will be used for regular reviews.
Marketo Marketing Automation software uses intelligent features to identify the prospects that are most valuable and also show a willingness to make purchases, it then tracks the kind of behavior that is shown by them. This marketing automation software also has made available the functionality to integrate with some of the famous CRM software like Microsoft Dynamics and Salesforce, in order to provide the team with enablement to monitor the nurturing of leads in real-time.
This marketing automation software also sends notifications to the sales team when a complete and proper nurturing of the lead is done, it also recognizes the right time for reaching out directly to the nurtured lead for an efficient and swift closure. The solution has a calendar at the center to assist in efficient tracking of all marketing activities that are all being executed and performed simultaneously.
It is because of these features that #60Quadrants, the most granular platform for comparison recognized and listed Marketo for its to be released quadrant on Marketing Automation Software.
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Aashish Yadav
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Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.