If the first half of 2020 has taught us anything, it’s about how important planning is when it comes to e-commerce. Timing is everything! While there is so much outside of our control (quite the understatement!) it’s essential to be able to plan ahead for the things that we know are important. Planning for what is foreseeable allows resources to be available for when you need them most. Agility and shifting course isn’t something that can happen without big-picture planning.
On that note, what are you planning for the second half of 2020? Whether your business has shifted direction and you need to think about logistics and fulfilment, or you need to focus on specific promotions to reach new customers, our Essential 2020 E-Commerce Calendar has everything you need to make the most of the next six months and beyond! Start the new financial year strong, keeping note of all the important industry events, promotions and the essential dates, tips and topics that should be on your radar. Download it right here.
Want some highlights? Let’s work through the next six months…
July: During a crisis, it’s difficult to see the light at the end of the tunnel, however, brands must think long- term in how they react, and take the opportunity to build their digital communities. Download our eBook 7 Ways to Adapt Your Online Advertising During a Crisis.
August: Do you have a defined social strategy for 2020? How is your budget tracking? Are you meeting your KPIs? Find out how to get your products in front of all the right consumers, at just the right time. And don’t forget to bid up on Father’s Day terms now!
September: Will we see you at Retail Global? So much to learn and so many ways for your business to grow.
October: Looking for marketplace tips? Did you know that on Catch, 63% of shoppers are female, 55% of shoppers are aged 25-44 years old, the average cart contains 4.3 items and the returns rate is only 2%. Find out how to ‘catch’ your consumer here.
November: Click Frenzy, Black Friday and Cyber Monday. Are you making the most of sales events?
December: Are you set for the holiday period? Exciting times ahead! Proper management of your product data and feeds is essential for e-commerce success. Do you know how to audit and assess in five steps here. This month, get all the details you need for a successful Christmas and New Year period. Time to get thinking about 2021 already!
The intensity of 2020 has made it feel like quite the business rollercoaster. But be prepared for the next six months to fly by in a blue or sales events, social posts and marketplace booms. But that’s what keeps us on our toes!
Download our second-half 2020 Calendar here.
** This blog post was originally published on the ChannelAdvisor APAC e-commerce blog
ABOUT THE AUTHOR
Helen Vieira de Souza
Helen is a results-driven marketing professional with extensive multi-geography and multi-cultural experience. She currently works as a Marketing manager at ChannelAdvisor, a leading e-commerce cloud platform, where she her global marketing skills in event management, demand generation and marketing communications to drive awareness, generate leads and contribute to the bottom line.