Wunderkind, the leading AI-powered performance marketing and identity platform, announced a series of enhancements to its Autonomous Marketing Platform, including an identity enrichment ecosystem, cross-device graph, server-side tracking, and renewed privacy compliance. These enhancements provide Wunderkind’s 1,000+ clients with more powerful tools to recognize consumers, collect first-party data, and deliver better, more personalized experiences at scale.
Wunderkind Identity – part of the engine that powers the Autonomous Marketing Platform – is created for marketers, providing the most comprehensive network of owned first-party data to recognize and understand consumer behavior. Retailers like Perry Ellis, Uniqlo, HelloFresh, and e.l.f. Cosmetics are using Wunderkind Identity as a more powerful alternative to third-party cookie technology.
Wunderkind’s Identity is built upon a robust foundation of first-party insights such as purchase history, website activity, and other behavioral data, to give retailers and other brands an alternative to tracking cookies. This advanced system recognizes over 9 billion consumer devices and more than 1 billion consumer profiles each year, making it an invaluable tool for marketers seeking comprehensive identity solutions.
Wunderkind’s updates to this foundation include:
- Unified Identity Graph: Wunderkind’s PrivacyID consolidates emails, phone numbers, DeviceIDs, browsing, shopping, and third-party identifiers into a single graph powered by proprietary machine learning algorithms, significantly increasing identity rates.
- Server-Side Tracking: Extends visitor recognition across multiple visits, improving onsite experiences through essential first-party cookies and ensuring a seamless customer journey across channels.
- Cross-Site and Device Identification: Wunderkind leverages probabilistic and deterministic methods to identify traffic across sites and devices down to an email address or phone number in customer databases.
- Identity Enrichment Ecosystem: Enables advertisers to use identity frameworks like LiveRamp and UID2 for scalable, cookieless targeting in programmatic ads, while publishers can convert unknown visitors into addressable audiences, boosting CPMs.
- Privacy Compliance: With 78% of marketers struggling to collect first-party data due to privacy concerns, Wunderkind’s Identity offers a compliant solution, adhering to GDPR and CCPA to help brands collect data responsibly.
These enhancements come at a time when 47% of marketers are considering identity solutions and 75% are turning to first-party data collected directly through owned channels like websites, email, and SMS.
Wunderkind Identity monitors over 2 trillion behavioral signals annually, helping marketers and publishers identify anonymous traffic, increase email and text revenue, and power personalized messaging at scale. This powerful identity solution is already driving over $5 billion in digital revenue for clients each year, solidifying Wunderkind’s position as a leader in the performance marketing industry. Wunderkind has been named a “leader” among its competitors in the G2 fall 2024 Grid® Report for Identity Resolution.
“Even though Google decided to keep third-party cookies, we want to shift away from the trackers and anchor to first-party data, which allows us to deliver a better, more personalized customer experience across owned channels,” said Jay Nigrelli, EVP of Direct to Consumer at Perry Ellis International. “Wunderkind’s Identity solution just works. Their robust identity graph and comprehensive network allow us to recognize consumers, trigger relevant messages, and drive greater customer experiences and revenue lifts for our brand.”
“Wunderkind’s Identity solution has always been our secret sauce, leveraging AI and machine learning to determine who visitors are, and their historical behaviors and buying habits,” noted Wunderkind CEO Bill Ingram. “This helps personalize product recommendations for customers and develop the most effective video, email, or text campaigns targeted to their preferences. And given the shifting privacy landscape, we have built on this product foundation with a series of privacy and compliance best practices that will set us apart in the market.”
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