The leading media and entertainment firm that creates and distributes popular and premium content, WarnerMedia has made the announcement that the media, entertainment, and technology executive Richard Tom has been named the Chief Technology Officer of the company effective immediately. The martech news community reports that Tom will be seen reporting to Jason Kilar, the CEO at WarnerMedia.
Tom will be leading the technology and operations of WarnerMedia which also includes the operations and development of the platform, technology strategy along with shared services across the firm. All this includes the data strategy of the company, its master control operations, content delivery systems, broadcasting engineering, and the technology platform for the new streaming service of the firm, HBO Max, and other areas.
The technology teams of Xandr will now be reporting to Tom. The blend of Xandr along with its advertising tools that are quite advanced and the expertise of WarnerMedia in the technological arena will give the company the ability to create a better and far more enhanced advertising value proposition for publishers, consumers, and brands.
Kilar expressed the delight of the firm to have Richard on board by calling Tom a rare bird and stating that he brings with him deep technical chops, bold and clear vision, and a dogged customer focus along with a magnetism that pulls and attracts other builders that are world-class in their area, to him. Kilar further added that the company will continue to be about storytelling, now added with the equal significance to technology and onboarding of Richard as the technical leader and reporting to Kilar is a powerful signal of that.
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ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.