Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has integrated with Mediaocean, a leading global omnichannel advertising platform, delivering a transparent end-to-end media planning and buying solution for marketers and media agencies.
“Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation,” said Tom Wolfe, SVP, Business Development, Viant. “As a leading data-driven omnichannel platform, we are pleased to partner with Mediaocean to streamline the media planning and buying process, within an open and inclusive advertising ecosystem.”
Mediaocean currently works with the world’s largest marketing and advertising agencies for end-to-end planning, buying, optimizing, reporting, and billing in a single workflow, making the media buying process seamless and effective for omnichannel media buys.
“Marketers demand end-to-end accountability for their investments, so we’re pleased to partner with Viant, a pioneer in the programmatic advertising space, to integrate them into our mission-critical media buying workflow,” said John Nardone, President, Mediaocean.
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