Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new service providers, expanding its reach across Tennessee, Illinois, Kansas and Georgia.
Viamedia will manage advertising sales operations for Sequachee Valley Electric Cooperative (SVEC) in Tennessee, MTCO in Illinois, Cunningham Telephone & Cable in Kansas and Hart Telephone Company in Georgia. Viamedia aims to drive local economic growth by equipping businesses in Chattanooga, Peoria-Bloomington, Wichita, Greenville and nearby areas with targeted, impactful advertising across various platforms to maximize reach and effectiveness.
Viamedia’s continued expansion underscores its growing influence in local advertising, managing sales and operations for 76 cable operators across 65 of the top designated market areas (DMAs) nationwide. Viamedia’s technology delivers a seamless ad experience, from targeted linear TV spots to integrated digital campaigns, offering unparalleled transparency, performance insights and audience engagement.
“These new partners expand our reach into key markets, enabling us to support local businesses with advanced advertising platforms that were previously beyond their grasp,” said David Solomon, CEO of Viamedia. “By combining our cutting-edge technology with the dedication these providers have to their communities, we’re making a meaningful impact on local economies and strengthening the connections between businesses and their customers across multiple regions.”
Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.