Valassis, the leader in marketing technology and consumer engagement, announces that the Valassis Consumer Graph™ has earned honors as product of the year in 2019 from the Business Intelligence Group. The Sales and Marketing Technology Award program, also known as The Sammys, recognizes organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.
Powered by online and offline consumer data and patented technology, the Valassis Consumer Graph is the foundation of the company’s fully owned targeting, execution and measurement platform. It drives consumer activation forward, utilizing exclusive, predictive intelligence to inspire purchase behavior. Connecting expansive data such as 110 billion daily intent signals and 33 billion daily location signals, as well as 2 billion coupon redemptions, the tool enables companies to look at the consumer journey holistically and drive growth through more accurate and relevant campaigns.
The Valassis Consumer Graph ultimately helps marketers truly understand their target consumer and identify key characteristics such as: interest in a particular product over time, immediate purchase intent, store visits, purchase preference, likelihood to redeem offers, and more. It connects online and offline data to engage the same consumer with the same message across both print and digital channels.
“Our focus is providing customers with a complete understanding of the consumer journey through predictive intelligence,” said Amanda Shelton, executive director, product, Valassis. “Our exclusive data and technology that make up the DNA of the Valassis Consumer Graph highlight our continued commitment to help marketers bridge offline and online data sets. As a result, marketers are able to identify high-intent shoppers and drive engagement.”
The Valassis Consumer Graph allows customers to target audiences based on specific marketing objectives and achieve greater visibility into their performance. The solution allows marketers and advertisers to build unique audiences for individual campaigns by curating what consumer attributes are most important to address the product or challenges clients are seeking to solve.
“We are proud to reward and recognize Valassis for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, chief nominations officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love.”