MX Technologies, Inc. today announced MX’s data enhancement services will be leveraged as part of Trustly’s Open Banking product suite. Over 8,300 global merchants rely on Trustly to enable their consumers to pay directly from their bank accounts. With Pay with Bank, consumers enjoy an intuitive, fast, and safe payment method, while merchants can create better experiences and reduce costs with an efficient payment solution.
By leveraging MX Data Enhancement, as part of this solution, consumer-permissioned transaction data is cleansed and categorized to deliver clear information for merchants to better understand consumer needs and preferences to inform and provide more personalized marketing offers and loyalty programs.
“Data without context is meaningless for organizations and consumers,” said Jim Magats, Chief Executive Officer at MX. “With our comprehensive suite of data enhancement services, MX turns raw, and often indecipherable, transaction data into simple, human-readable descriptions, making it easy to identify, organize, and act on financial data.”
Consumers expect personalized experiences, streamlined processes, and customized offers to improve their financial lives in exchange for sharing their data. With MX’s best-in-class data enhancement services, merchants using Trustly’s industry-leading payments solutions can now be better equipped to deliver personalized experiences to consumers at scale.
“We are continually focused on how we can enhance value for our merchants and ultimately, their consumers. With MX, we found a partner that not only delivers world-class data enhancement solutions but shares our commitment to improve consumer experiences,” shared Alexandre Gonthier, Chief Executive Officer at Trustly, Inc. “We’re excited to work with MX to enhance our tools so our merchants can better understand and support their customers.”
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