William Mills Agency, North America’s largest independent public relations and marketing firm specializing in financial technology, has been selected by SRA Watchtower, a Glen Allen, Va.-based financial technology services firm, and the provider of Watchtower, The Holistic Risk Intelligence Platform™, to lead its public relations program.
SRA Watchtower, formerly known as Strategic Risk Associates, has evolved from its origins as a risk consulting firm, to now a leading SaaS provider of risk management solutions serving the financial services industry. The company offers a proprietary suite of technology solutions and methodologies that were built by risk pros, for risk pros and enable banks and credit unions to better navigate risk and drive growth opportunities. Watchtower is The Holistic Risk Intelligence platform providing the Board and executive team with a panoramic view of risk across the entire organization for an accurate picture of all risks and performance indicators to make better decisions.
Ed Vincent, CEO of SRA Watchtower, said, “Partnering with William Mills Agency will help build greater levels of our brand recognition in the banking, credit union and fintech industries. At a time when financial institutions need to incorporate risk into their strategic decision-making framework, working with a firm that knows and understands the financial industry will enable us to better address key issues affecting organizations today.”
“SRA Watchtower gives financial institutions actionable insights to optimize risk,” said William Mills, CEO, William Mills Agency. “SRA Watchtower takes a holistic approach to risk management across all lines of businesses. We are excited to work with such an innovative reg-tech company, whose holistic approach to risk management is well-suited to help banks and credit unions in today’s fluid market and regulatory environments.”
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