Skyword, the leading content marketing software and services provider, today announces it has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for the third consecutive year. Gartner evaluates vendors in the Magic Quadrant for their ability to execute and completeness of vision in the content marketing space.
“We are incredibly honored to receive this recognition for the third consecutive time,” says Skyword CEO Andrew Wheeler. “We believe this recognition reflects our commitment to delivering innovative content marketing solutions and services that enable our customers to drive meaningful business results.”
Gartner defines Leaders as companies that “possess capabilities across nearly all product requirements, most notably related to ideation insights, editorial planning, workflow and performance metrics. These strengths allow clients to customize the platforms to support unique business processes. Leaders have solidified their market position and possess recognized strengths, each with one or two differentiators that make them competitively distinct. Leaders manage vibrant, growing businesses with progressive roadmaps.”
“Last year and into this year, many marketing departments were under pressure to downsize budgets and resources. At the same time, content marketing has become more essential for brands to compete and lead in the digital space. So we see it as our job to make content marketing excellence accessible and cost-effective for enterprise marketers,” explains Wheeler.
Skyword believes this recognition is a direct result of its innovative combination of technology, network of freelance creative talent, and managed services, which give marketers a white glove solution for maximizing their content marketing ROI. In October, Skyword brought the power of generative AI into their Skyword360 platform with the launch of Content Atomization.
The new feature generates and repurposes content for multiple personas and channels in seconds.
Skyword’s content marketing platform makes cross-team content planning and creation easy with multi-view enterprise dashboards and automated workflow governance among its many features.
In addition, Skyword offers professional services ranging from in-house editors, strategists, and digital producers to project and program managers to help marketers orchestrate content creation across complex, distributed brands and organizations.
For the last three years, Skyword has also received the Gartner Peer Insights™ “Customers’ Choice distinction for exceeding both the market average Overall Rating and the market average User Interest and Adoption scores, based on verified customer reviews.
You can view this complimentary copy of the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms to learn more.
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Green, Jeffrey L. Cohen, Amber Boyes, Isoke Mitchell, 14 March, 2023. Gartner Peer Insights “Voice of the Customer”: Content Marketing Platforms, 30 August, 2022.
Gartner does not endorse any vendor, product, or service depicted in our research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders!