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RollWorks Launches ABM Partner Program Dedicated to Agencies

account based marketing strategy

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it.

“We’re thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry’s most respected and innovative agencies,” said Mike Stocker, VP of Partnerships at RollWorks. “As many companies leverage B2B marketing agencies in their marketing and digital transformation efforts, our new program combines the expertise of RollWorks with reputable agency partners to convert prospects into successful customers.”

RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The new RollWorks Agency Partner Program gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies. Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks.

Agencies and their B2B clients drive business value with RollWorks

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