Tealium AudienceStream™ enables you to map a consumer’s journey to all of his or her devices for a unified view crucial to campaign planning and analysis. From the instant any user interacts with your brand, a new profile is created. Over time, more data is associated with that profile and other profiles created, based on identifiers.
As IDs between profiles match, they are automatically stitched together and re-built in real time to reflect a complete view of that customer’s brand engagement across devices and venues.