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Resonate Releases 2025 State of The Consumer Report

Resonate

Resonate, the leader in predictive consumer intelligence, announced the release of its annual State of the Consumer report, highlighting key trends and consumer behaviors that will shape 2025.

The report, powered by Resonate’s proprietary AI technology and models known as rAI, provides an in-depth look at prevailing consumer trends and their impact on the year ahead.

“We leverage advanced predictive technologies to decode complex consumer behaviors with unprecedented precision,” said Bryan Gernert, Resonate CEO. “By harnessing our proprietary AI, rAI, to predict emerging trends, identify consumer behavior and provide hyper-personalized insights, we’re transforming how brands acquire and grow customers in 2025.”

The report identifies five major trends impacting consumers in 2025:

The report also highlights three key consumer groups for 2025: the Always-On Gamer, the Wellness-Focused Consumer, and the Privacy-Focused Consumer.

Resonate’s State of the Consumer report offers valuable insights for marketers navigating the complex landscape of consumer behavior in 2025.

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