Reins, a pioneering technology firm dedicated to empowering small businesses through modern equity solutions, has named Ripley PR, a global firm specializing in B2B technology, as its public relations agency of record.
Reins chose Ripley PR based on the internationally recognized agency’s proven record of success with innovative technology companies serving small and enterprise-level businesses in the skilled trades, residential and commercial services, automotive and franchising.
“We’ve seen the impact Ripley PR has had on other companies and had immediate trust in their expertise and experience,” said Chris Buttenham, co-founder of Reins. “Partnering with them helps us establish brand awareness and authority for our unique technology-driven custom equity incentives programs such as the Modern Agreement for Rewards & Equity (MARE). They understand our mission and the needs of our customers, so we know we’ll be connecting with business owners who will benefit from our solutions and help us grow.”
Reins’ personalized plans and advanced software empower small business owners to give employees a stake in the business through owner-like benefits or profit-sharing initiatives. Implementing an equity and profit-sharing program through the MARE not only incentivizes key employees but also paves the way for smooth succession planning. By offering a stake in the company’s success, employees are more deeply invested in the long-term growth and stability of the company.
“Reins has developed an innovative strategy for the long-term retention of key employees, addressing an ongoing critical need for companies in a variety of industries,” said Heather Ripley, founder and CEO of Ripley PR. “With Reins’ solutions, business owners can incentivize long-term retention of key employees while empowering team members with merit-based benefits such as phantom stock and profit-sharing plans. We’re proud to be helping them thrive and grow by delivering this ground-breaking solution to small business owners.”
Ripley founded Ripley PR in 2013 with a focus on providing public relations for the skilled trades, manufacturing, B2B tech startups and franchising industries. Her book, “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for Your Home Service Business,” is toolkit of ideas for home service business owners. Ripley PR was recently recognized by Newsweek as one of America’s Best PR Agencies for 2024 and Agency of the Year for the Southeast by the Prestige Awards.
For more such updates, follow us on Google News Martech News