Quorum, the leading unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, announced the closing of its Seed funding round. The investment, which includes Crush Ventures and Dudley Fund, will help Quorum to accelerate growth and innovation in alignment with strong demand. In August, Quorum was named one of America’s Fastest-Growing Private Companies by Inc.
Quorum is known for pioneering cross-channel programmatic media optimization to help its clients unlock superior retargeting based on real-life consumer intent and behavior. In the age of walled gardens, its platform and data advantage are the game-changers publishers and advertisers count on to compete effectively. As Quorum’s many cross-vertical use cases reveal, this has allowed clients to rapidly transform the most meaningful consumer/shopper insights into commerce and sales.
“Targeted advertising at scale has been limited to walled gardens for too long. Quorum offers a better way through CTV and programmatic media,” said Ezra Doty, CEO of Quorum. “This funding round underscores the growing need for access to high-quality location data and intelligent, performance-driven ad strategies that allow marketers to successfully navigate the complexities of today’s digital landscape.”
Today’s walled gardens deliver reach at the expense of quality and transparency, preventing advertisers from understanding where their ads are being served or what combinations of targeting and contextual properties are driving campaign results. Quorum is on a mission to change that, providing clients with the data and tools they need to win on the open web. By enabling national-scale campaigns targeted with hyperlocal precision, Quorum puts the power back in the hands of publishers and advertisers.
“Quorum’s dataset operates on the level of players like Google and Meta but it provides a truer gauge of audience intent,” said John Antonucci, managing partner at Dudley Fund. “Their platform gives marketers greater control of the data, enabling them to reach their audiences at exactly the right time, across any channel. The company is delivering high value to organizations seeking to predictably drive optimal audience actions and outcomes.”
Quorum is particularly well-positioned to help clients capitalize on the exploding CTV market, which has remained largely outside of the walled gardens. The company’s advanced data capabilities allow advertisers to deliver highly targeted, measurable CTV campaigns to reach specific audiences, regardless of where they are watching content.
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