Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 CTV App Developer Advertising Market Share Report analyzing developers’ CTV app market share, determined by estimated open programmatic ad spend. Pixalate’s research team analyzed more than 10 billion ad impressions across 300 million devices to compile this research for detailed breakdowns of the top CTV developers by region (North America and EMEA) and platform, including Roku, Amazon Fire TV, and Samsung Smart TV.
Key Findings: CTV App Developer Ad Market Share in Q2 2023
- Hulu is the top developer on Roku (36%) and Samsung TV devices (29%), while Philo led the Amazon Fire TV (16%) list
- Pluto (8%) and Tubi (7%) are the second- and third-top CTV developers on Roku
- Hulu sees 15% of the global open programmatic ad revenue on Amazon Fire TV
- With 27% market share, Samsung itself is the second-most popular CTV developer on Samsung Smart TV
- The top 10 CTV developers on Roku are all based in North America
- With 44%, Hulu is the leading CTV developer in North America, and Playworks Digital dominates in EMEA with 35% market share
“High-quality sources of ad inventory are constantly in high demand within the realm of CTV programmatic advertising,” said Amit Shetty, VP of Product at Pixalate. “Buyers are actively seeking out opportunities to run their campaigns on the most popular apps, while sellers are eager to establish partnerships with these apps to offer premium inventory.”
The full report contains the list of the top 10 developers with the most open programmatic ad revenue broken down by region and platform, according to Pixalate’s data.
For more such updates, follow us on Google News Martech News