PRophet, an award-winning suite of essential, AI-powered Comms Tech tools, announced at the Public Relations Society of America’s (PRSA) ICON 2024 annual conference the launch of two new products on InfluencerMarketing.ai (IMAI), the leading AI platform for performance-driven influencer marketing.
TheBrand Safety product leverages advanced AI to analyze historical and real-time content across influencer and creator images, videos, and text going back several years, enabling brands to comprehensively and proactively identify and mitigate potential reputational risks associated with influencer partnerships, such as inappropriate content and copyright infringements.
Key Features of Brand Safety:
- AI-Driven Content Analysis: Advanced machine learning algorithms analyze images, videos, and text to ensure compliance with brand safety standards, detecting inappropriate content and potential copyright infringements before content goes live.
- Comprehensive Content Review and 24/7 Monitoring: Always on analysis of both historical and future video and text content, acting as an investigative tool to identify potential risks in real time.
- Influencer Rating System: With a comprehensive summary of influencer activity, a score is produced summarizing each influencer’s activity based on in-depth content analysis and alignment with brand safety guidelines.
- Daily Tracking and Alerts: Brands can receive up-to-the minute real time alerts for problematic content that violates safety protocols.
The Performance Score product goes beyond traditional metrics to provide a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively. The Performance Score helps brands prioritize influencers who deliver tangible value, solving for relying solely on surface-level metrics like follower count or engagement rates, which often don’t correlate with actual sales or conversions.
Key Features of Performance Score:
- In-Depth Analysis: The Performance Score evaluates influencers on their comprehensive business impact, focusing on conversion and sales potential, audience engagement, and performance against key campaign metrics.
- Actionable Insights: Brands are able to prioritize influencers who drive measurable results, ensuring that marketing efforts focus on individuals who contribute directly to their bottom line.
- Proactive Decision-Making: By using AI to analyze past performance and predict potential success, brands can make smarter, data-driven decisions when selecting influencers for campaigns.
“By combining AI-driven insights with human expertise, we’re providing brands with tools to navigate the complexities of digital influencer partnerships while safeguarding their reputations, staying true to brand values, and maximizing marketing investments,” said Eran Nizri, CEO of PRophet Influence and Founder of InfluencerMarketing.AI. “These new products represent a significant leap forward in the influencer marketing industry at large.”
As the influencer marketing landscape becomes increasingly complex, these offerings that go beyond traditional metrics are timely solutions for brands seeking to maximize their marketing efforts while safeguarding their reputations. The Brand Safety and Performance Score products provide a comprehensive approach that combines real-time monitoring, accuracy, and in-depth historical analysis, setting IMAI tools apart in the market.
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