martech
Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0
video advertising predictive analysis
Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0
Cost per experiment - Measurement of ROI per campaign
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
Data Management, Predictive Analytics

Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023

In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0
Marketing Strategy planning
Data Management, Predictive Analytics

Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0
Facebook unveils new analytics features, including a tool to track the omnichannel journey
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0
Here’s why Radius and Leadspace decided to combine
Data Management, Predictive Analytics

Here’s why Radius and Leadspace decided to combine

The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to … 0
Data 101 to Set Your Data-Driven Marketing Ablaze
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0