The creators of the Newsletter Sponsorship Marketplace launch a native ad network for email, with a built-in editor for native email ads
Paved (paved.com), a leading platform for email newsletter sponsorships and native advertising, today announced the launch of the new Paved Ad Network and Native Ad Editor to enable global content creators to easily monetize their newsletters.
For newsletter publishers helping to grow the creator economy, this launch brings new native ad technology to email, and controls for ad quality and data privacy:
- Native Sponsorships: The native ad format performs better for content creators because it matches the look and feel of their newsletters and resonates more with audiences. The average click-through rate for native advertising is 8.8x higher than display ads according to AppNexus and eMarketer, and native ads register an 18% higher lift in purchase intent, according to a study by Sharethrough. As part of the Paved platform, a publisher can use the Native Ad Editor to create sponsorship templates that match the style of their newsletters.
- Global Publisher Platform: To date Paved has paid out newsletter publishers in 80 countries for sponsorship campaigns. The platform underneath the Paved Ad Network supports content creators globally, with infrastructure distributed across 200 data centers around the world.
- Built for Email Data Privacy: The Paved Ad Network was built for a post-GDPR world and post-Apple iOS 15 update with Mail Privacy Protection. It relies on clicks and not opens to measure campaigns, and respects personally identifiable information.
- Content Control: Publishers can control the ad categories they would like to show in their newsletters, so that these messages match with their audiences and interests.
“Paved has been brilliant in helping me generate revenue for my newsletter,” said Phil McParlane, founder of 4dayweek. “It helps me find sponsors with almost zero effort. I only spent a few minutes creating my profile.”
“The next area of digital marketing that needs to evolve is in the inbox,” said John McLaughlin, founder and CEO of Paved. “By bringing rich native ads to email, we can help content creators focus on what they do best, which is to create new content for their readers. We can be their monetization engine and bring them premium brands excited to reach their audience.”
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