PadSquad, the leading provider of high-impact digital ad experiences for brands and agencies, announced a forward-thinking partnership with Resonate, a leading provider of AI-driven consumer intelligence and analytics. The collaboration combines PadSquad’s creative expertise with Resonate’s privacy-safe, opt-in consumer data platform and industry-leading rAI platform to provide advertisers with enhanced audience targeting capabilities and creative strategies.
Through this first-of-its-kind partnership, PadSquad will leverage Resonate’s AI-powered consumer intelligence to turn a deep understanding of human need states into relevant and personal creative and media strategies that create emotional connections for its clients. Resonate’s rAI engine and Ignite platform are powered by the largest independent U.S. consumer research study, which includes a rich, continuously updated, and fully opt-in database of more than 250 million American consumers and over 15,000 attributes.
Through the partnership, PadSquad will expand on its strategic approach to digital campaigns by combining signals from creative with Resonate’s proprietary consumer data. Increased opportunities for PadSquad customers include onboarding of and first-party data enhancement to help advertisers bridge the gap between 1:1 targeting and scalable reach. This provides additional insurance that campaigns remain effective as the industry adapts to evolving data regulations and standards.
“Now is the time to start leveraging leading technology and data to tell powerful stories in rich media, creating a more interesting ad experience for everyone,” said Lance Wolder, Head of Strategy at PadSquad. “By utilizing Resonate’s extensive consumer insights in our creative process, we can tell more personalized and powerful brand stories to their audiences, while maintaining privacy and compliance.”
The partnership comes at a time when advertisers are looking to better personalize ad creative and to proactively move away from third-party cookies while maintaining effective audience targeting. With 20-30% of web traffic already operating in cookieless environments, PadSquad and Resonate make it easy for advertisers to future-proof identity and activate digital campaigns with the same scale and precision they have come to expect in advertising.
“We are excited to be able to work with industry innovators like PadSquad to offer consumer data that drives campaign success,” says Jason Schneider, Chief Revenue Officer at Resonate. “Unlike traditional data, Resonate’s AI-powered data is based on actual audience behaviors and preferences to deliver a real-time and dynamic understanding of consumers. The Resonate Ignite platform makes this data easy to obtain, analyze, target, and activate with unprecedented speed and precision.”
For more such updates, follow us on Google News Martech News