Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025. This recognition comes nine months after Optimizely launched the SaaS-version of its CMS with an embedded visual builder. According to the report, “Optimizely lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery.”
“To us, being recognized as a Leader in The Forrester Wave™ is a testament to our relentless focus on innovation and customer success,” said Rupali Jain, Optimizely’s Chief Product Officer. “Marketers today need more than just a CMS—they need a comprehensive solution that makes content orchestration effortless, experimentation second nature, and results undeniable. On top of that, developers need the flexibility to build the way they want. That’s why Optimizely is designed to do both. We’re always innovating and finding new ways to make experiences seamless and smarter with AI—all so teams can work more efficiently and drive better outcomes.”
The Forrester report noted that Optimizely “excels in optimization features, visual editing, natural language search, and team collaboration features like content planning outside the CMS, with prebuilt integrations to Teams and Slack.” Additionally, the report shared that “One customer stated that their company’s internal processes slow them down, but that despite their processes, Optimizely’s impact is ‘huge, huge, huge’ on their content operations.”
For over 30 years, Optimizely has led the way in content management because the company has never stopped investing in its CMS. Over the last 6 months, Optimizely has acquired warehouse native-analytics platform Netspring, now Optimizely Analytics, to enhance data and analytics capabilities, and has further integrated with Google Gemini to bring innovation to its customers through Optimizely Opal.
Forrester’s recognition marks a consistent trend of industry acknowledgment for Optimizely. So far this year, the company has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms, a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines, and a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms.
Access the full complimentary The Forrester Wave™ report here to learn more about Optimizely’s CMS capabilities among top vendors.
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Gartner Disclaimer
Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 11 March, 2025.
Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, 4 February 2025.
Gartner, Magic Quadrant for Digital Experience Platforms, John Field, Irina Guseva, Mike Lowndes, and Varsha Mehta, 28 January 2025.
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