Facebook unveils new analytics features, including a tool to track the omnichannel journey
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0
Data 101 to Set Your Data-Driven Marketing Ablaze
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Data Management, Mobile & Web Analytics

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0