Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the inaugural Mobile App Developer Advertising Market Share Report, for Q2 2023, analyzing developers of mobile apps with programmatic advertising listed in the Google Play and Apple App stores. The report focuses on app developer market share in North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific.
The report further highlights the global share of advertising revenue and the number of mobile app developers registered in each global market that run programmatic advertising in-app. The report also presents the top 10 developers based on their share of open programmatic advertising revenue attributable to mobile app developers in their respective market.
Key Findings:
EMEA: 40% market share with 7K developers registered in EMEA
North America: 25% market share, 5K registered developers
Latin America: 1% market share, 527 registered developers
Asia-Pacific: 33% market share, 9K registered developers
- Musi inc., Mobilityware, and Imo.im are the top developers registered in North America, with a combined 17% market share attributable to NA developers.
- Etermax earns >10% market share of the programmatic ad revenue attributable to developers registered in Latin America.
- EasyBrain leads EMEA with 7% of the market share, while MyMusic leads APAC with 3% market share for APAC registered developers.
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