A leader in data-driven performance marketing, Markle, today announced that they have been included in Amazon Advertising’s find-a-partner directory. The find-a-partner directory makes it easier for advertisers to directly connect with Amazon Advertising managed service and tools providers for the planning, execution, and optimization of advertising Services.
Inclusion of Merkle in the directory represents an opportunity, separating it from its competition as one of the performance marketing agencies listed in the directory. Merkle was invited to participate after demonstrating a high level of engagement and capability with Amazon Advertising’s self-service ad products. This recognition from Amazon identifies Merkle as an organization that brands can look to as a partner when looking for an agency.
Danielle Waller, Amazon search capability lead at Merkle said that they are thrilled to expand their collaboration with Amazon and are proud to have been selected for the find-a-partner directory. This recognization further strengthens what’s already a solid, collaborative relationship between Merkle and Amazon, and validates the great work Merkle has been doing for clients.
Through this designation, Merkle will continue to serve the best to the brands looking to optimize their Amazon Advertising experience. By having access to a top agency within the digital marketing space, these brands will take their advertising to the next level.
Merkle is a leading technology-enabled, data-driven, universal performance marketing agency that has expertise in the delivery of unique, personalized customer experiences across platforms and devices. For over 3 decades, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to optimize the value of their customer portfolios. The agency’s legacy in technology, data, and analytics forms the base for its capabilities in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in customer relationship management, performance media, loyalty, customer experience, and enterprise marketing technology drive improved marketing results and competitive advantage. In the year 2016, the agency joined the Dentsu Aegis Network.