AlphaGraphics, a leading franchisor of printing and marketing solutions, has recently undergone a full brand refresh. The company, which just celebrated its 50th anniversary in 2020, has made several changes to reflect the brand’s overall growth as a company.
“Fifty years ago, we started out as a brand for print services,” said Ryan Farris, COO and president of AlphaGraphics. “Since then, we have grown into one of the largest printing and marketing franchises in the world.
“AlphaGraphics is a print and marketing partner you can trust. We consult and collaborate with our customers to provide them with custom solutions for their business. Our brand refresh is a reintroduction to our customers to showcase how we can help their business every step of the way.”
Along with the brand refresh, AlphaGraphics rolled out a new website geared toward telling the company’s story while also helping it become a marketing execution partner. The website showcases the company’s full services offerings: print services, signs, marketing and technology.
“The website is a direct representation of our move toward the future and how AlphaGraphics continues to modernize and expand after so many years of service,” said Farris. “The website is a celebration of who we are as a franchise. It showcases how much we have grown over our 50 years of existence.”
With more than 285 locations in six countries, AlphaGraphics was the first U.S. printing franchise to expand internationally, as well as the first retailer in desktop publishing. In 2019, AlphaGraphics was named to the Entrepreneur Franchise 500 and the Franchise Times Top 200+. In 2020, AlphaGraphics was named one of the largest printing operations by Printing Impressions.
AlphaGraphics was founded in 1970, and the company began offering franchise opportunities in 1979.
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