market intelligence
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

Information Builders Announces Strong Customer Success and Growth in Q2 2018

Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. … 0
Fermenters Market Worth $1.69 Billion by 2023
Marketing Analytics, Performance & Attribution

Fermenters Market Worth $1.69 Billion by 2023

The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode … 0
market analytics
Data Management, Marketing Analytics, Performance & Attribution

EPC PRIME offers ABC’s more market opportunities, more money

Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME (www.epcprime.com). This comprehensive software solution featuring universally accepted industry practices … 0
Data Management, Marketing Analytics, Performance & Attribution

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, … 0
Research and Markets
Data Management, Marketing Analytics, Performance & Attribution

New Report added to Research and Market’s offering

The “Smart Workplace Solutions and Integrated Workplace Management Systems by Technology, Connectivity, Applications, Device Type,Service Delivery Models, and Industry Verticals 2018 … 0
Data Management, Marketing Analytics, Performance & Attribution

New Engen Officially Debuts to help customer gathering across all digital channels

New Engen, a cloud-based, cross-channel performance marketing technology company, today officially unveiled its platform, which is already in use by … 0
Data Management, Marketing Analytics, Performance & Attribution

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize … 0
Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018
Marketing Analytics, Performance & Attribution

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar … 0
MarTech ROI
Data Management, Marketing Analytics, Performance & Attribution

The Modern Marketers are in Pursuit of MarTech ROI. The Only Answer is Mastering the MarTech.

Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the … 0
Cost per experiment - Measurement of ROI per campaign
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1
Insights from State of CMO Report, 2018
Data Management, Marketing Analytics, Performance & Attribution

Insights from State of CMO Report, 2018

The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … 0
Google Analytics 360
Data Management, Marketing Analytics, Performance & Attribution

Salesforce Incorporates Interaction Studio with Google Analytics 360

In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0
Do structure and process are sticking the marketing, technology, and creativity together
Data Management, Marketing Analytics, Performance & Attribution

Do structure and process are sticking the marketing, technology, and creativity together?

Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements … 0
Documentary Film Project
Data Management, Marketing Analytics, Performance & Attribution

Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project

Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW … 0
5 common mistakes that PPC marketers make
Data Management, Marketing Analytics, Performance & Attribution

5 common mistakes that PPC marketers make

“To err is human” PPC marketers are humans, so they tend to make mistakes in the campaigns. However, these mistakes … 0
Spin finds simple yet the most significant marketing strategy to compete with the competitors
Data Management, Marketing Analytics, Performance & Attribution

Spin finds simple yet the most significant marketing strategy to compete with the competitors

Recently, the popularity of electronic scooters in the New York City streets is huge, and it claims to be the … 0
Innovid Expands Global Footprint with New Singapore Office
Data Management, Marketing Analytics, Performance & Attribution

Innovid Expands Global Footprint with New Singapore Office and Appointment of Henry Schenker as Vice President, APAC

NEW YORK–(BUSINESS WIRE)–Innovid, the world’s leading video marketing platform, today announced increased global expansion with the opening of its Singapore … 0
TechTarget Revolutionizes Account
Data Management, Marketing Analytics, Performance & Attribution

TechTarget Revolutionizes Account

TechTarget Revolutionizes Account-Based Marketing (ABM) and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform NEWTON, MA – … 0