- With a nearly 300% growth in LTK Creator applications, LTK introduces new technology and exclusive tools to help creators grow their business
- For more than a decade, LTK has empowered creators to achieve economic success and announces brands have invested more than $1.8 billion in LTK Creators
LTK, the creator-guided shopping platform and global influencer marketing leader, announced the all-new LTK Creator app – the platform for hundreds of thousands of the world’s premier lifestyle creators to monetize content and manage their business.
LTK saw a nearly 300% growth in the number of creators applying to the platform in the past three years. With more creators joining LTK and the continued growth of the creator economy, LTK reinvented its Creator app with the modern creator in mind – empowering creators who are now more than ever mobile-first, working across multiple platforms, using new publishing formats and leveraging insights and data to inform their strategy.
“LTK has never wavered from our mission – to help creators be as economically successful as possible. LTK pioneered a new lane for creators, empowering them to offer their own world-class shopping experience for followers,” said Amber Venz Box, co-founder and president of LTK. “The new LTK Creator app is built for the modern creator who has new efficiency needs that LTK is uniquely able to meet.”
With a new sleek interface, LTK Creators will have a more streamlined experience along with access to powerful data analytics to effectively accelerate their business and quickly understand their performance across all channels. The new home screen will display earnings snapshots and give creators real-time updates on brand deals and commissions. Creators can also now see a roundup of their top selling products, top trending brands and post performance by channel directly in the app to help with content strategy planning.
In addition, the new Products on Shop exclusive feature gives creators an easy and hyper efficient way to curate and post their product information. Products on Shop is a new dedicated content style and destination within creators’ LTK Shop. This new feature helps creators diversify their content style for their audience by allowing them to quickly post about a product they are coveting, recommend or just saw a great deal.
With these new ways to connect and inspire shoppers, consumers and brands are turning to creators more than ever. In total, $1.8 billion has been invested into LTK Creators, growing from $1 billion in just one year.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!!!