Lacuna announced their renewed partnership with Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform. Lacuna utilizes Pixalate’s invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking, combined with Lacuna’s self-developed invalid traffic (IVT) prevention mechanism, to filter high-risk fraudulent traffic in real-time. At the same time, Lacuna also conducts a secondary review of the authenticity of the traffic through the post-bid service provided by Pixalate Analytics.
“We are excited to partner with Pixalate to provide our global partners with high-quality, fraud-free advertising traffic,” said Charles Han, founder and CEO of Lacuna. “Through continuous joint efforts and innovation from both parties, we will build a healthier, trustworthy, and transparent programmatic advertising ecosystem, bringing greater value to users, advertisers, and advertising platforms.”
Pixalate holds Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop. By combining Pixalate’s traffic anti-fraud service with Lacuna’s self-developed IVT prevention mechanism, over 90% of fraudulent traffic can be filtered in real-time. The resulting partnership provides genuine and reliable ad inventory and traffic for partners and enables ad creatives to be displayed in front of real users.
“Pixalate’s mobile fraud prevention technology and scale in the APAC region, combined with Lacuna’s proactive approach to ad fraud prevention, helps create a trustworthy and safe ad ecosystem for consumers and advertisers,” said Alvin Ling, VP, Head of Operations, APAC.
Looking forward, Lacuna and Pixalate are excited to further explore and innovate in the realms of ad fraud prevention and traffic quality improvement.
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