iQuanti, the data and AI-led digital marketing company, won the “Best Social Media Campaign” award at the Global Agency Awards 2022. iQuanti was among ten companies nominated as finalists in the category. The award came for a campaign iQuanti designed and executed for its client NY&Co, an American workwear retailer for women.
“Our focus is on using data and AI in driving superior performance in digital marketing,” said Vish Sastry Rachakonda, CEO, iQuanti. “This award is a testament to iQuantians’ dedication to driving great results for our clients.”
Kyle Lee, VP, Digital Solutions, who led the iQuanti team for NY&Co and the work on this campaign, spoke about the win, “The award recognizes the unique and innovative thinking the iQuanti team demonstrated to exceed our client’s goals. The team adapted to new consumer behavior and ways of thinking during a very crucial holiday period.”
Julie Lee, VP, Digital Marketing, NY&Co, added, “iQuanti takes risks and keeps testing. The team helped us execute and deliver positive results focused on prospecting new customers.”
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