Three MDC Partners (NASDAQ: MDCA) agencies were recognized in the prestigious annual Ad Age A-List & Creativity Awards for customer-centric, digitally-driven campaigns that marry creativity and the latest digital tools. This recognition places 72andSunny, GALE Partners and YML among industry leaders representing the future of marketing: creative, connected, effective and grounded in deep technological expertise.
“Ad Age’s recognition of 72andSunny, GALE Partners, and YML is a well-earned acknowledgement of the agencies’ best-in-class talent, unparalleled creativity and strategic application of the latest data analytics and digital tools,” said Mark Penn, chairman and CEO, MDC Partners. “I am excited to see their commitment to developing top talent with strong technology acumen honored by Ad Age, and look forward to continuing to support these agencies with the tools and resources they need to produce industry-leading work.”
GALE Partners, YML and 72andSunny were honored in several A-List and Creativity Award categories:
- GALE Partners was championed Data and Analytics Agency of the Year. The creative media consultancy’s work with Chipotle resulted in one of the fastest growing loyalty programs in fast-food history, which more than doubled from 8 million to 18 million in a year. GALE propelled this growth by employing a unique blend of strategy, creative, technology and media experts – a well-balanced blend of talent and technology.
- YML was named an Agency Standout on the A-List for its digital transformation work with clients including Kaiser Permanente, Thrive Market and State Farm. YML helped these brands redefine their respective categories while leading customer-centric transformation during a year of significant upheaval. YML’s work blended strategic design with cutting-edge technology to drive business impact.
- 72andSunny was named 2021 Agency Watch on the heels of 14 major client wins, including: Etsy, Grubhub, Indeed and United. Under the leadership of Global CEO Evin Shutt, the agency not only celebrated major client wins, but produced highly effective, data-driven creative work, including a film for the National Football League that received four Emmys. Nicole Haase, group production director, also landed a spot on the A-List as Agency Producer of the Year.
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