Imprint, the leading provider of modern co-branded credit cards, and Brooks Brothers, America’s oldest and most trusted retailer, today announced the new Brooks Brothers World Mastercard®. Brooks Brothers World Mastercard® cardholders will earn points on purchases at Brooks Brothers, as well as on everyday categories such as gas, groceries, and dining.
Powered by Imprint’s cutting-edge technology, the upgraded Brooks Brothers World Mastercard® will offer an improved customer experience with accelerated rewards, driving increased customer engagement and revenue streams. This partnership represents Imprint’s first portfolio conversion, one of the largest and fastest to be undertaken by a fintech company to date, completed in just six months. The news also marks the company’s expansion into working with fashion brands and reflects its continued ability to seamlessly deliver financial products at scale for customers across industries.
“At Brooks Brothers, we are committed to providing our customers with exceptional quality, service, and value,” said Ken Ohashi, President & CEO of Brooks Brothers. “Partnering with Imprint and using its advanced technology for the new Brooks Brothers World Mastercard® is essential in making our customer experience more rewarding, engaging, and empowering. We’re looking forward to rolling this out to our customers and providing them with the high-quality experience they’ve come to expect from us at Brooks Brothers.”
“Customer loyalty is top-of-mind for many brands today as customer acquisition costs rise, inflation makes consumers more price-sensitive, and established brands face increased competition from technology-native companies,” said Imprint CEO Daragh Murphy. “We are proud to collaborate with Brooks Brothers to create a seamless, personalized experience that is reflective of such a beloved and long-standing brand.”
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