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Highspot Winter Release Reinvents Sales Coaching with AI Breakthroughs

Highspot

Highspot, the only GTM enablement platform, announced its Winter ‘25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspot’s patented artificial intelligence (AI). Highspot uses AI to provide the most comprehensive assessment of sales skills in the industry: self-reviews, manager reviews, practice role-playing, real-world meetings, and even buyer surveys. By correlating these skills to business outcomes, Highspot enables GTM teams to identify and rapidly scale winning sales behaviors across any size organization and predictably grow revenue.

Coaching quota-carrying individuals is vital to achieve revenue goals and also very difficult, especially at scale where siloed GTM teams, data, and processes hinder consistent assessments, analysis, and positive behavior change. Highspot’s new capabilities eliminate the issues of scale and silos by delivering AI-driven, personalized coaching that reduces time spent on manual coaching and continuously improves GTM team member performance to increase deal size, conversion, and predictability.

“Data isn’t the issue, scale is. GTM teams have access to infinite data on go-to-market team performance, from sales meeting recordings to buyer feedback,” said Robert Wahbe, CEO, Highspot. “However, without AI, the signals that could unlock better performance are lost. Our platform takes a unique approach to coaching by using AI to pull actionable insight from every angle of performance, so our customers can consistently and effectively coach their teams at any scale.”

Using AI to Unlock Coaching Breakthroughs

Highspot offers the most comprehensive GTM team coaching solution on the market, powered by Highspot Copilot and designed to drive measurable behavior change and accelerate revenue growth. Highspot’s unique ability to deliver always-on coaching at scale includes these advancements:

Highspot’s comprehensive skill assessments power Individual and Team Scorecards to show performance trends, analysis, comparisons, and directly correlate behaviors to revenue outcomes, so GTM teams can scale winning skills across the entire organization.

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