Havas Edge is pleased to welcome Neil Nguyen as Global Chief Digital Officer. Neil has joined the team to provide executive leadership to Edge’s digital media practices, data and analytics and technology teams. Nguyen will help fuel faster innovation in digital performance marketing, ensuring Edge’s clients continue to outperform the market in all facets of digital marketing and media.
Neil brings with him over 20 years of experience leading digital, media, advertising, and entertainment companies and was previously President and CEO of Sizmek, Inc., one of the leading buy-side ad tech platforms. Prior to his time at Sizmek, Neil held the position of President and CEO of DG, Inc. (now Extreme Reach), the market leading video content delivery platform utilized by 95 of the top 100 Ad Age Advertisers, Syndicators and DRTV advertisers for post-production services, ad delivery and syndication worldwide.
Steve Netzley, CEO of Havas Edge, commented, “We are proud to have some of the greatest minds in the industry working at Edge, and Neil brings a heightened level of expertise to our technology and digital offerings as well as global experience to the Agency. Under his leadership I know that we will increase our overall technology and digital strengths to help our global network expand to meet the needs of our performance marketing clients.”
Nguyen joins the team just as Havas Edge announces their creation of the Edge Performance Network (EPN), a full-service, global performance marketing network. The Edge Performance Network offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.
“Edge is at the forefront of outcome-based advertising and has been the clear leader in offline when it comes to performance marketing,” Nguyen said. “I am thrilled to join the leadership team at Edge to help execute the vision of EPN, further enhancing the technology capabilities that solidifies our value propositions to our clients and expanding the suite of digital media services.”
About Havas Edge
Havas Edge succeeds by helping build our clients’ businesses and brands – in that order. With over 30 years of experience across digital, broadcast and media domains, Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution models in the industry. For more information visit http://www.havasedge.com.
SOURCE Havas Edge