Futurum Research, a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Research.
“Wainhouse’s data-driven approach brings new intelligence tools to Futurum clients to assist in market approach, expansion, and decision support,” said Daniel Newman, CEO & principal analyst at Futurum Research. “The merger of the two industry advisory leaders will significantly expand the scope of our research insights, strategic consulting, worldwide events, analytical reports, and other services offerings.”
Wainhouse will leverage Futurum’s expertise as a key opinion leader and analyst team with deep expertise, consistently ranking four analysts in the top 50 of ARInsights’ Analyst Power 100 listing. The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2.5 million social media impressions from its events and activities, which will enable Wainhouse clients to achieve greater visibility for their brands, products, and services.
In turn, Futurum plans to leverage Wainhouse’s expertise, programs, and processes in market intelligence, datasets, and interactive client dashboards. Expanded services and products will feature new dashboards in categories such as cloud, cybersecurity, semiconductors, SaaS, and other major areas of digital transformation (DX).
Under the terms of the merger, Futurum will own a controlling interest of Wainhouse, with founder Marc Beattie retaining the remaining interest. Under the Futurum brand, Marc will continue to serve as president of Wainhouse, coordinating strategy and activities with Futurum principals Daniel Newman and Shelly Kramer. Futurum plans to integrate the two companies by the end of 2022.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!