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Forrester Launches Decisions Service for Data & AI Leaders

Forrester

According to Forrester’s 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief data officers as partners to fuel AI-powered business growth in the year ahead. Additionally, 40% of regulated companies will combine their data and AI governance programs to ensure that their AI models are aligned with business goals and legal regulations. Yet only 22% of global data and analytics decision-makers identify data integrity and quality as among the top challenges in executing their vision for data-related initiatives. To empower data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI, Forrester has unveiled a new research service, Forrester Decisions for Data, AI & Analytics.

Announced at Forrester’s Technology & Innovation Summit North America — a leading event for technology leaders to discover how to architect a high-performance IT strategy and amplify results with AI — the new Forrester Decisions service will help chief data, AI, and analytics leaders build insights-driven competencies that effectively align their data and AI strategy.

Forrester Decisions for Data, AI & Analytics will position executives, functional leaders, and their teams to plan for and pursue their most pressing priorities, including:

“For enterprise data and technology leaders to drive AI-powered innovation, they first need to build a strong data foundation with clear business objectives, institute processes for data governance, cultivate data literacy, and foster a culture of data-driven decision-making across the organization,” said Sharyn Leaver, chief research officer at Forrester. “With the launch of Forrester Decisions for Data, AI & Analytics, leaders can access essential research, tools, and frameworks to transform their data and AI initiatives into enterprise imperatives and accelerate their organization’s growth.”

Through a unique research and continuous guidance model, Forrester combines research-based insights, tools, and frameworks with continuous guidance to help clients accelerate progress on their initiatives. Noteworthy research topics in the new Forrester Decisions for Data, AI & Analytics service include Crucial Components For Establishing An Effective Data And AI Team, The Architect’s Guide To Generative AI, Data Governance Is The Foundation Of Insights-Driven Business, The Generative AI Advantage, and Five Architecture Patterns To Enable Data And Analytic Business Outcomes.

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