Head of UK marketing at Exertis, Rob Fitzsimons, said “This is a low cost, highly efficient way for our resellers to generate leads for their business. We have received great support from our vendors, enabling us to prepare a number of compelling messages, offers, and promotions that our resellers can choose to take advantage of to generate their own marketing campaigns. Our aim is to provide a constant flow of high-quality content that can be simply deployed by our customers and targeted at their end-users.”
Every managed campaign consists of an e-shot and a landing page which can be fully personalized with the reseller branding. Resellers obtain a full preview of the campaign and can opt for which campaign they want to run and receive click through and open rate reporting.
Themis Hemley, director at BOSS, said that “The recent ‘make the shift’ campaigns have enabled us to proactively communicate this initiative to our customers and prospects converting it into a tangible sales opportunity. Whilst a proportion of our customers were aware of the move towards Windows 10, and the consequences, the campaign has had the effect of both creating a sense of urgency and positioning BOSS as the specialist, local business able to offer both advice and solutions.”
He further added that “This has created a significant uplift in sales. To date, we’ve generated in excess of £75,000 incremental sales as a direct result of the campaigns. We’ve already supplied over 120 new PCs and laptops across multiple brands, as well as related sales on software and services too. We’re really keen to continue marketing this, and other campaigns, to our customer base and we’re delighted with the quality of the marketing content and the results.”
Exertis already has more than 100 resellers using the system and has successfully run numerous campaigns featuring an array of leading vendors, with click-through rates in excess of five per cent, almost twice the industry average.
ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.