dunnhumby, a global leader in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Gratz comes to dunnhumby from Bacardi where she was Global Media Director, responsible for driving the Global Media Strategy and Communications Planning for the spirits giant, as well as managing Global Partnerships across their portfolio of brands. From the beginning of her career at WIRED Magazine in New York, to Global Client Leadership at Starcom, Stacy’s foundation in all aspects of media has seen her leading marketing initiatives for some of the world’s largest brands including Mars Wrigley, Visa Europe and American Express.
A new Regional Managing Director for Media for the UK market reflects the increased importance of this discipline for dunnhumby, buoyed by the enormous growth in Retail Media, both for retailers looking to monetise their owned media assets and Brands looking for more accountable media which helps them get closer to shoppers and drives a greater return on advertising spend. Dan Hodgkiss, dunnhumby’s Managing Director for Tesco UK states: “Stacy is a highly-skilled media professional with extensive knowledge of global brands, and she brings a wealth of experience to support our ambitious growth targets for our UK media operations. I’m looking forward to seeing how she takes our strategic media planning and sales in the UK to the next level”.
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