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Digital OOH Ads Market to grow by USD 3.78 billion

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digital marketing agency

With a decremental growth of USD 3.78 bn during 2020-2024, Technavio’s latest market research report estimates the digital OOH market to register a CAGR of over 4%. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

The market is fragmented, and the degree of fragmentation will decelerate during the forecast period. APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., OOH!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd. are some of the major market participants. The use of AI in OOH advertising will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

Digital OOH Market 2020-2024: Segmentation

Digital OOH Market is segmented as below:

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR43482

Digital OOH Market 2020-2024: Vendor Analysis and Scope

Some of the major vendors of the digital ooh market in the Interactive Media & Services include APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 25 vendors operating in the market.

The report also covers the following areas:

The benefits of OOH advertisements over traditional advertisements are likely to emerge as one of the primary drivers of the market. However, factors such as the complex implementation requirements may threaten the growth of the market.

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Backed with competitive intelligence and benchmarking, our research reports on the digital ooh market are designed to provide entry support, customer profile & M&As as well as go-to-market strategy support.

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Digital OOH Market 2020-2024: Key Highlights

Table of Contents:

Executive Summary

Market Landscape

Market Sizing

Five Forces Analysis

Market Segmentation by Application

Market Segmentation by Type

Market Segmentation by Category

Customer landscape

Geographic Landscape

Vendor Landscape

Vendor Analysis

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